Woof-fest launches Search for a SuPAW Model

SUPAW MODELS: Mochi the pug dressed as Danny Zuko from Grease and Noodle the black minature poodle dressed as Woody from Toy Story.

SUPAW MODELS: Mochi the pug dressed as Danny Zuko from Grease and Noodle the black minature poodle dressed as Woody from Toy Story.

Does your dog have a canine-resemblance to Snoop-dog, Madogga, Jabba The Mutt, Bark Obama, J.K. Growling or Queen Elizabark?

Western Sydney Parklands Trust is looking for dogs of all shapes, sizes and breeds to dress as celebrity look-a-likes and strut their stuff on the ‘dog walk’ during Woof-fest’s Search for the Next SuPAW Model.

The dog fashion parade will be held at Warrigal Run in Bungarribee Park on Sunday, June 25 at noon.

Head Judge Jay Lee – founder, designer and pet fashion stylist of Runway Pooch – will critique the dog’s performances and decide which pooch is the paw-fect celebrity look-a-like.

“Everyone’s invited to join the Woof-fest fun and dress their canine companion as their favourite celebrity,” he said.

“It’s a great way to show off the personality of your pooch and perhaps win a great prize.”

When the architect welcomed his black miniature poodle, Noodle, to the family almost six years ago, he couldn’t seem to find dog clothes that were a “good enough fit” for him.

“With my design background I have always had a taste for beautiful things, things that are well-designed, both aesthetically and functionally,” Lee said.

“The clothes on offer were either very cheap and looked cheap, or were expensive and still looked cheap.

“There were a lot of cheesy prints like cupcakes and bones. I wanted to create something for Noodle that would fit our aesthetic taste. That’s when I decided to start my own label.”

Runway Pooch offers a variety of dog clothes, collars, leads and toys.

“I believe designing is my true calling,” Lee said.

“At the moment I’m working on my new collection which is a dog walking set.”

Australians are spending $12 billion a year on food, grooming, vets and insurance for their animals, making the pet care industry one of the major growth hot spots of the country’s business sector.

“Australia’s demand for dog fashion is definitely growing. Consumers now have more choice for their furry friends,” Lee said.

“I encourage all the dog lovers and their canine companions to head along to Woof-fest this weekend.”

Prizes will be awarded for best celebrity look-a-like, best in show for most impressive walk or trick and people’s choice.

Entry for participants and spectators is free. To enter your pet in Woof-fest’s Search for a SuPAW Model, visit westernsydneyparklands.com.au and complete the entry form.

  • Noon, June 25. Entry to Woof-fest is free with free parking on site. Entry to Western Sydney Parklands is via the intersection of Holbeche and Doonside roads, Bungarribee.